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Bowled move: Fairview will be home to new Bowlero not far from Main Event

The new Bowlero is a sister brand to Brunswick and AMF.

New York-based Bowlero, the new brand name for the former Bowlmor AMF, is set to open a new bowling venue Friday in Fairview, 7 miles from an outpost operated by Plano-based Main Event.

The 25,000-square-foot Bowlero at 351 Town Place in Fairview Town Center takes the place of Splitsville, a former bowling center with pool tables, TVs, bars and sushi.

Bowlero will have 17 blacklight bowling lanes, lane-side lounge seating

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large high-definition video walls. The retro-inspired design will feature vintage Edison light fixtures and Herringbone-patterned floors.

The center will also have an arcade with more than 25 games, including an oversized Pac-Man, Mario Kart GP DX and old-school favorites including billiards and beer pong.

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The new location will be a sister spot to at least five AMF locations and three Brunswick locations in North Texas, according to the company's website.

Bowlmor AMF began 2018 by adopting a new corporate identity, officially changing its name and brand to Bowlero Corp. It ranks as one of the largest bowling center owner/operators in the world with more than 300 locations, mostly in the U.S.

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In 2013, Bowlmor Lanes, an upscale bowling and entertainment company, merged with AMF Bowling Worldwide. The company continued its growth with the acquisition of Brunswick Corp.'s bowling center business in 2014. The company's portfolio includes Bowlero, Bowlmor Lanes, AMF Bowling Co., and Brunswick Zone.

There's another Bowlero location on Airport Freeway in Euless.

The company is one of the major competitors to Main Event, which has at least six North Texas locations, according to its website, including one on Central Expressway in Plano.

Long a staple of blue-collar, Midwestern cities, bowling alleys have lost some of their luster as many cities have seen venues shut down. Figures from Statista show that fewer than 14 percent of adults reported going bowling in 2018.

But North Texas, with its growing population and family-friendly reputation, is attracting newer brands including Bowl & Barrel, an upscale bowling alley launched by the owners of Uptown's The Rustic, and Pinstack, which also has a Plano location.

Twitter: @krobijake