Bowlero bowling entertainment center opening in Bradenton

AMF Bradenton Lanes has undergone a major makeover and will reopen as Bowlero.

The bowling entertainment center at 4208 Cortez Road W. officially opens its doors to the public with a grand opening celebration on Saturday from 11 a.m. to 2 p.m. with free bowling, food and drink specials, arcade play, and more. RSVP is recommended at bowlero.com/bradenton-grand-opening.

Bowlero Bradenton is the New York-based corporation's fifth location in Florida, and will offer signature blacklight bowling, an interactive arcade as well as many food and beverage options. Bowlero Corporation, formerly known as Bowlmor AMF, also owned and operated AMF Bradenton Lanes.

The newly revamped, 59,000-square-foot-venue has been transformed from a fluorescent-lit alley into a "sleek, warm, and intimate environment that brings bowling to an entirely new level," reads the email from Bowlero. "Boasting a retro-inspired design with intricate details like vintage light fixtures, rich Herringbone-patterned floors, and dramatic wall graphics, Bowlero provides a truly stunning departure from the traditional alley setting." 

Complete with 64 lanes and upgraded laneside seating, Bowlero features floor-to-ceiling, high-definition video screens at the end of each lane that play everything from live sports and music videos to classic family films. 

In addition to bowling, Bowlero will include an arcade with games including Mario Kart, The Giant Crane, Sink It, and classic favorites such as billiards, air hockey, and corn hole. 

Bowlero Bradenton's menu includes “Oversized Shareables” like the XXL Party Pretzel, two-foot-long Coney Mega Dog, and 100-plus ounce cocktails like the Dunk Tank and Mega Mule, which are made to be shared.

There's also Bowlero’s brand-new sports bar, complete with flat-screen TVs and a wide selection of cocktails, wine, and craft beer.

The venue also features an in-house team of party planners "who are ready to take your celebration to the next level."

For lane availability, reservations, or to plan a party, call 941-758-8838. For more information, visit bowlero.com.