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Aspiring Designers Across the US Will Compete this Spring to Redesign the Iconic Bowling Shoe
New York, NY, February 28, 2018 – Bowlero Corporation (formerly Bowlmor AMF), the worldwide leader in bowling entertainment, is excited to announce the launch of its “BeBowled: Shoe Design Challenge,” offering America’s aspiring designers and bowling’s biggest fans a once-in-a-lifetime opportunity to redesign the iconic bowling shoe.
Bowling has come a long way over the last century and Bowlero Corp’s portfolio of brands, led by its lead center brand, Bowlero, has completely revolutionized the bowling industry. From upscale amenities to inventive food and beverage offerings and interactive arcades and amusements, Bowlero has upgraded the bowling experience and has seen overwhelming success. What hasn’t changed? The shoes. That is, until now…
The #BeBowled: Shoe Design Challenge will give the country’s aspiring designers the chance to put their creative talents to the test as they redesign an American classic and launch a new shoe for a new era in bowling entertainment.
Here’s how it works! Starting February 26th, contestants can officially enter their design submissions online at www.bowlerocorp.com/designourshoes. Contestants can submit their best designs by April 16th when the submission window officially closes. In late April, five finalists will be announced and in late June they will be flown to New York City to see their designs live during an epic fashion show set on the lanes at Bowlmor’s Times Square flagship location.
What’s at stake? A cash prize of $2,500 and something way more important: Legacy. The winning designer will see her/his shoe professionally designed, produced, and distributed to more than 75 Bowlero and Bowlmor locations nationwide, rolling out in 2019.
“Bowling is the ultimate American pastime and the shoes that go along with it are iconic, but outdated,” said Colie Edison, Chief Customer Officer for Bowlero Corp.
“This contest will inspire designers to reinvent the bowling shoe just like Bowlero has reinvented the bowling business,” Edison continued. “We can’t wait to see all of the bold new shoe designs!”
For additional information, official rules, and to submit a design, please visit www.bowlerocorp.com/designourshoes.
About Bowlero Corporation
Bowlero Corporation (formerly Bowlmor AMF) is the largest owner and operator of bowling centers in the world, with over 300 locations, including eight locations in Mexico and two in Canada, specializing in corporate and special events, as well as league and retail bowling. The company was created in 2013 following the merger of Bowlmor Lanes, an upscale bowling and entertainment company, and AMF Bowling Worldwide and continued its growth with the acquisition of Brunswick Corporation’s bowling center business in 2014. The company’s portfolio of bowling center brands includes Bowlero, Bowlmor Lanes, AMF Bowling Co., and Brunswick Zone. For more information, please visit BowleroCorp.com.