Bowling Is Just the Beginning.

Welcome to Bowlero Corporation—the largest owner and operator of bowling entertainment venues in the world. Bowlero Corporation was founded in 2013 as Bowlmor AMF following the successful acquisition of AMF Bowling Worldwide by Bowlmor Lanes. Starting as a single bowling alley established in Greenwich Village New York in 1938, Bowlmor Lanes revolutionized the sport and transformed the landscape of the hospitality industry, introducing the concept of high-end, event-centric bowling to the public and growing to six properties within a decade. Throughout the early 2000s, Bowlmor’s flagship venue, Bowlmor Times Square, reigned as the highest grossing bowling alley nationwide


The acquisition of AMF Bowling Worldwide, which at the time was the biggest name in the industry with hundreds of centers globally, served as a watershed moment for Bowlmor AMF, expanding the company’s portfolio to over 270 centers. In 2014, the company acquired the Brunswick Corporation’s bowling center business, adding an additional 85 centers to the portfolio and solidifying Bowlmor AMF’s reputation as the worldwide leader in bowling entertainment. In 2017, Bowlmor AMF officially became Bowlero Corporation, beginning a new chapter and signaling a new direction in the company’s continued growth. 

Exceptional Service. Incredible Value. Limitless Potential. 

This is Bowlero Corporation.

Our Mission

“We strive to be a world-class provider of delightful guest experiences, and to provide a dynamic work environment where talented and ambitious associates will thrive.”

Our Values

  • Delight Our Guests
  • Foster Integrity
  • Take Ownership
  • Remain Flexible
  • Never, Ever Give Up
  • Outstanding Design

Our Presence

Our History

Timeline

AMF Founded 1900

The Unlikely Beginnings of American Bowling

The Unlikely Beginnings of American Bowling

Originally based out of New Jersey, bowling’s biggest name gets its start as American Machine & Foundry (AMF), a machinery-producing subsidiary of the American Tobacco Company. In its original incarnation, AMF manufactures sorting, packaging, and weighing equipment for the fledgling tobacco company.

AMF Splits From American Tobacco 1912

An Independent AMF Emerges

An Independent AMF Emerges

Following the trust-busting of the early 1900s, AMF splits from American Tobacco to become its own entity. The newly independent AMF develops its cigar-making machines and patents and leases the machinery, charging royalties, revolutionizing the industry, and establishing a business model that will resurface once again with the advent of the automatic pinsetter.

Bowlmor Begins 1938

Bowlmor Opens in Union Square

Bowlmor Opens in Union Square

The original Bowlmor Lanes opens in New York City’s Greenwich Village. Riding the wave of enthusiasm and excitement that America’s “golden age of bowling” will bring, Bowlmor plays host to some of the nation’s most prestigious tournaments and most notable figures throughout the 1940s, 50s, and 60s, including President Richard Nixon.

AMF Introduces Automatic Pinspotter 1946

The Sport Is Transformed

The Sport Is Transformed

After securing patents and developing prototypes, AMF unveils the first automatic pinsetter at the American Bowling Congress Tournament in Buffalo, N.Y. It’s a watershed moment for bowling and for AMF.

Tom Shannon Purchases Bowlmor Lanes 1997

Bowlmor Is Bought; Bowling Is Reborn

Bowlmor Is Bought; Bowling Is Reborn

Tom Shannon acquires Bowlmor Lanes and turns the aged, run-down Union Square bowling alley into one of New York City’s most successful and sought-after venues, transforming the traditional bowling experience with blacklight lanes, video walls, and gourmet laneside dining. Shannon’s upscale bowling model is a hit—and Bowlmor Union Square becomes an instant celebrity hotspot.

Bowlmor Acquires AMF July 1, 2013

A New Era in Bowling Begins

A New Era in Bowling Begins

After opening an additional five highly successful venues throughout the U.S., Bowlmor purchases AMF Bowling Worldwide. The deal rescues AMF from bankruptcy and results in the formation of the world’s largest bowling entertainment company, with more than 270 centers and approximately 7,500 employees located throughout the U.S. and Mexico.

Bowlero Arrives May 22, 2014

Hipster-Inspired Bowling Hits the Lanes

Hipster-Inspired Bowling Hits the Lanes

Bowlmor AMF ushers forth a new era in bowling and social entertainment, opening the very first Bowlero in The Woodlands, Texas, in May 2014. The quirky, edgy, retro-vintage bowling phenomenon combines blacklight lanes and arcade games with inventive eats and old-school décor. Debuting to rave reviews, the brand quickly expands to additional locations in Texas and California, with more planned to hit select U.S. markets soon.

Bowlmor AMF Acquires Brunswick Bowling September 18, 2014

Bowling’s Biggest Player Gets Even Bigger

Bowling’s Biggest Player Gets Even Bigger

Bowlmor AMF acquires the Brunswick Corporation’s bowling centers business in September 2014, expanding its North American presence, absorbing the only other major industry competitor, and ending a decades-long marketplace rivalry between AMF and Brunswick.

Bowlmor AMF and Atairos Join Forces June 2017

New Partner; New Possibilities

New Partner; New Possibilities

Strategic investment firm Atairos strikes a deal with Bowlmor AMF and acquires a substantial ownership position in the company, focusing on long-term growth and continued expansion.  

Bowlmor AMF Becomes Bowlero Corporation January 3, 2018

The Next Chapter Begins

The Next Chapter Begins

Bowlmor AMF started the 2018 new year by adopting a new corporate identity, officially changing its name and brand to Bowlero Corporation.