Privacy Policy


Bowlero Corp., AMF Bowling Centers Inc. d/b/a Bowlmor AMF Centers and its affiliates (collectively, “Company” or “we,” “our,” or “us”) respects the privacy of our users. This Privacy Policy will tell you how and what information we may collect about you, and how we may use your information when providing you our tools, products and services. Please read this Privacy Policy carefully.


1. How this Privacy Policy Applies


This Privacy Policy applies to information we collect through Web sites owned and operated by the Company and the mobile optimized versions of these sites. This Privacy Policy also applies to information we collect through any other online property and application owned or operated by Company (“App”) which links to or references this Privacy Policy, and through the various social media platforms we use. Except where expressly noted, statements in this Privacy Policy with respect to our Web sites also apply to our Apps and such other online properties.


This Privacy Policy does not apply to information that you may provide to us, or that we may obtain, other than through our Web sites, Apps and other online properties, such as over the phone, by mail, or in person.


Our Web sites may contain links to other sites. Please be aware when you visit another Web site, social media page or online property (whether through an advertisement, service, link or otherwise). Company is not responsible for the privacy practices of these other sites, nor do we endorse, warrant, recommend or guarantee the services offered through such other properties. You should review the privacy statements of those other properties.


If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit here.


We collect different categories of information from or about you from different sources, including Personal Information and Usage Information as discussed in this Privacy Policy, in connection with the tools, products and services provided through our Web sites. “Personal Information” includes non-public information that can be used to identify you individually or allow someone to contact you, as well as information attributed with such information. “Usage Information” includes information related to your usage of our Web site and online activities, which may be Personal Information or non-Personal Information.


By using Company’s tools, products, and services which this Privacy Policy is linked or referenced, you consent to our collection, use and disclosure of your information as described in this Privacy Policy. If you do not consent to any of these terms and conditions, you should not use such tools, products or services.


2. Usage Information


We and our service providers may collect Usage Information using various tracking technologies as described below:


Cookies, Web Beacons and Other Tracking Technologies


We and our service providers may collect information about you and your activities on our Web site through the use of cookies, web beacons, and similar technology. Cookies are pieces of data that a Web site transfers to a user’s hard drive for record-keeping purposes. Web beacons are transparent pixel images that are used in collecting information about Web site usage, e-mail response and tracking. A designated service provider, third-party advertisers or their Ad Servers (defined below) or other third parties, including Facebook, may also place or recognize unique cookies on your device or use other tracking technologies in order to display advertisements that you see on our Web site and elsewhere online or provide measurement services.


Your Personal Information and Usage Information (such as information about your visits to, and activity on, our Web site and other online properties, an IP address, as well as the number of times you have viewed an advertisement) are used to display customized advertisements that may be of particular interest to you on our Website and elsewhere, unless you opt out as described below. The use and collection of your information by these third-party advertisers and advertising servers is not covered by this Privacy Policy. For information about advertising networks and how to “opt out” of cookies placed by the Network Advertising Initiative’s member advertising networks, please contact the third party companies or follow the instructions that can be found at Network Advertising Initiative ( or AboutAds ( You need to opt out for each browser, on each device you use to surf the Web. Thus, if you use multiple browsers (e.g., AOL, Netscape, Internet Explorer, Firefox, etc.), you should repeat this procedure with each one. Similarly, if you connect to the Web from multiple devices (e.g., work and home), you need to explicitly opt out from each browser on each device. However, if you opt out, we may still suggest offerings to you on our Web site based on your history at our Web site.


Most browsers are set to accept cookies by default. If you prefer, you can usually set your browser to disable cookies, or to alert you when cookies are being sent. The help function on most browsers contains instructions on how to set your browser to notify you before accepting cookies or to disable cookies entirely. However, it is possible that some parts of this Web site, such as the polls, surveys, contests, product sales, and game areas, will not function properly if you disable cookies.


Our Web sites may also use web analytics services provided by service providers (e.g., Google). Such providers may use cookies and other technologies to help the Website analyze how users use the Web site. The information generated by the cookies and other technologies about your use of our Web site (including your IP address) may be transmitted to and stored by such providers. Such providers may use this information for the purpose of evaluating your use of the Web site, compiling reports on Web site activity for Web site operators and providing other services relating to Web site activity and internet usage. Such providers may also transfer this information to third parties where required to do so by law, or where such third parties process the information on such provider’s behalf. You may refuse the use of cookies by selecting the appropriate settings on your browser as described above, however please note that if you do this you may not be able to use the full functionality of our Web site. In addition, you can opt out of your Web site usage data being included in our Google Analytics reports by visiting


Third Party Advertisers


As mentioned above, sponsors or advertisers on Company’s Web sites may use their own cookies, web beacons or other online tracking technologies in the advertisements served on our Web Sites, Apps and in emails, special promotions, newsletters or communication we send you. Some advertisers use companies other than Company to serve their advertisement and to monitor users’ responses to advertisement, and these companies (“Ad Servers”) may also collect Usage Information through the use of cookies or web beacons. In certain situations, information collection may be facilitated by momentarily directing your browser to the Web site of an Ad Server or other third party acting on behalf of the sponsor or advertiser before re-directing your browser to its selected destination. This re-direction process may not be apparent to you.


We do not control third party’s use of cookies or web beacons, or how they manage the Usage Information they collect. You should not provide Personal Information to such sponsors, advertisers and Ad Servers without your consent. Certain Ad Servers allow you to prevent such third parties from collecting data through the use of cookies. In order to do so, you must opt out of such data collection with each individual site. Currently, you can opt-out of cookies for several Ad Servers by visiting the Network Advertising Initiative gateway opt-out site at or the Aboutads site at


Do-Not-Track Disclosures


Some browsers may transmit “do-not-track” (DNT) signals to the Web sites with which the user communicates. Because of differences in how browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. We currently do not change our tracking practices (which are explained in more detail above) in response to DNT settings in your browser.


Our third party partners, such as web analytics service providers and Ad Servers, collect information about your online activities over time and across our Web sites and other online properties. These third parties may not change their tracking practices in response to DNT settings in your browser and we do not obligate these parties to honor DNT settings.


Usage Information Collected


Some of the Usage Information gathered from the use of cookies, web beacons and similar technology is described below.


Information from Video and Interactions with Web site and Properties


We may collect Usage Information about your interactions with video content (if any) on this Web site, such as the type of content viewed and information about your interactions with email messages (e.g., links clicked on and whether the messages were opened or forwarded). We may also collect Usage Information through your interactions with the Web site and our other properties.


Information on Web pages and Links


We may collect Usage Information on Web pages and advertisements you view from the Web site and links within the Web site.


URL, Browser Type, Operating Systems and IP Address


Like many other Web sites, we may collect Usage Information about our users’ utilization, activity and navigation of our Web site, Web sites of selected sponsors and advertisers, your browser type, IP protocol, operating system, device type and ID and other information about your usage and device.




When you download and install our Apps onto your device, we may assign a number to your App installation. This number cannot be used to identify you personally, and we cannot identify you personally unless you choose to become a registered user of the App. We use this number in a manner similar to our use of cookies as described above. Unlike cookies, the number is assigned to your installation of the App itself and not a browser because the App does not work through your browser. Therefore the random number cannot be removed through settings. If you do not want us to use the random number for the purposes for which we use cookies, please do not use the App.


Third Party Sources


We may collect Usage Information from other sources, such as through vendors and service providers with authorized rights to such information, and from publicly available sources.


Use of Usage Information


The paragraphs described above outline some of our uses of Usage Information. We may also use Usage Information to help us monitor how many people are using our Web site and selected sponsors’ and advertisers’ sites, to provide enhanced functionality on the Web site (e.g., user ID and password prompts, navigation aids, and session timers), to help us generate and deliver advertising, marketing and content on Web pages or any of our other properties, to tailor ads displayed to you on our Web site and elsewhere to your interests, history with us and online activities, to monitor certain other Web site activity (e.g., user-agent, last URL requested by the user, client-side and server-side clickstream, age restrictions), to monitor how many people open our emails, and for functions related to the foregoing.


We may also use and share Usage Information in the same manner as our use of user-provided Personal Information described in this Privacy Policy and in connection with our business (e.g., our third party contractors, agents and representatives may help us utilize cookies and web beacons, and store/handle Usage Information).


3. Personal Information You Provide


We may collect Personal Information which you provide to us when you visit the Web site, such as your name; e-mail addresses; telephone numbers; geographic location; purchase, site browsing and transaction history; and interests, hobbies and demographic information. For example, we collect user-provided Personal Information as follows:


Registration and Booking Information


You may share Personal Information with us through registration, “book an event”, “reserve a lane”, subscription or other sign up features in relation to newsletters, events or other bookings, trade shows, offers, features, conferences, products, tools or other services provided by us (and as part of the foregoing). We also collect Personal Information if you sign up for our rewards program.


Community Areas, Chats, Postings, Bulletin Boards, Blogs and other User Forums


We may provide an opportunity for users to communicate in community areas, postings, wikis, bulletin boards, chat rooms, blogs and other public and interactive forums on or through our Web Sites (“User Forums”). Our User Forums are open to the public and should not be considered private.


Any information you share in any User Forum (including Personal Information) is by design open to the public and is not private. We are not responsible for any information that you share in any User Forum. You should be aware of the risks to you which can arise from sharing Personal Information in any User Forum. If you mistakenly post information on any User Forum and would like it removed, please contact us to request its removal. We will try our best to accommodate such removal request – however, not all information may be removable and, even if it is, it will take some time to complete the removal.


Please be aware that what you share in User Forums can be seen, disclosed to, collected and used by parties in ways we cannot control or predict, including to contact you for any purpose. As with any public forum on any site, the information you share may also show up in third-party search engines like Google, Yahoo, MSN, Bing, etc.


We may use third party administrators, agents or representatives to assist us in managing such User Forums. You may be given the option to register or create an account for such administrator. You are responsible for the information you share with such administrator as part of such registration or account creation process. Your information may be subject to additional privacy policies disclosed to you by such administrator.


If you are a California resident and a registered user of our Services under the age of 18, you may contact us using the information below to request that we remove specific content or information that you have posted to a User Forum. Upon our receipt of your request and once we have identified the specific information or content you would like removed, we will make such information or content no longer visible to other users of the User Forum or to the public. Removal will not ensure complete or comprehensive removal of the content or information posted on the User Forum, for example, if applicable law requires us to maintain the information or content, or if the information or content was posted by another registered user, or if the information or content is anonymized so that you cannot be individually identified.


Interactive Tools


We may offer you interactive content, tools, products and services. In connection with such items, we may collect information, including Personal Information, which you voluntarily share with us. Some of the tools (like certain quizzes) do not retain your Personal Information, while others (like tools offered through Apps) may store your Personal Information.


Market Research


We may offer you an opportunity to respond to market research studies, questionnaires or surveys. In connection with such items, we may collect information, including Personal Information, which you voluntarily share with us. For general market research surveys, studies or questionnaires, we will not knowingly accept responses from or conduct interviews with any person under the age of 13.


Some market research surveys, studies and questionnaires may provide remuneration (payment of some kind) to participants such as a gift card for your time. We will notify you upon participation in a survey if it is paid or otherwise compensated. We are responsible for the surveys which we may introduce to you through our properties. We are not responsible for unauthorized surveys that are conducted on third party sites. You may be directed by link, banner ad or otherwise from our Web Site to visit an advertiser’s Web site that may introduce you to surveys or questionnaires. We are not affiliated with, nor do we endorse, warrant, recommend or guarantee any part of, any services or offerings on such Web Sites directed from our Web Site. These surveys are not subject to our policies and are not related to Company.


Use and Disclosure of Personal Information


Except as described in this Privacy Policy or permitted by law, we will not use or disclose any Personal Information we collect without your consent or authorization. This limitation, however, does not apply to information that you voluntarily share publicly (e.g., User Forums) or information that is otherwise publicly available.


We may use Personal Information for a variety of reasons, including to perform the following business functions:

• To fulfill or meet the reason you provided the information. For example, to enable you to book an event, or to participate in features or offers such as market research surveys, studies, tournaments, games, contests, questionnaires, polls, sweepstakes, and User Forums. We may also save your information to facilitate your ongoing relationship with us.

• To design, provide, administer, support, personalize, promote, and develop our Web site, tools, products, business, operations, and services (e.g., bookings, newsletters, reports, apps, games, mailings, alerts, notifications requested or agreed by you).

• To create, maintain, customize, and secure your account with us.

• To process and communicate with you regarding your questions, requests and transactions.

• To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.

• To personalize your experience on our Web site and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Web site, third-party sites, and via email or text message.

• To help maintain the functionality, safety, security, and integrity of our Web site, products and services, databases and other technology assets, and business, and to protect against fraud or for risk management purposes.

• For testing, research, analysis, and product development, including to develop and improve our Web site and our products, services, and other offerings.

• To protect our rights and property, and to enforce our policies, procedures and agreements.

• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

• As described to you when collecting your Personal Information, pursuant to your consent, or as otherwise set forth in applicable law.

• As part of a substantial corporate transaction, such as a sale, merger, consolidation, divestiture, restructuring, reorganization, dissolution, or asset sale.


We may use Personal Information to develop and provide you advertising, marketing and promotions, or information on services, offerings or products that may be of interest to you. You may opt-out from having your Personal Information used for this type of promotional communication from us by contacting us at any time using the information in Section 10 (Contact Us) below. Please allow sufficient time after your election for the opt-out to take effect.


We may communicate with you through any contact information you provide to us, including any cellular/mobile telephone number/device, and you are solely responsible for any charges, including SMS/text charges, incurred related thereto.


We may disclose Personal Information in connection with the foregoing uses to our affiliates, successors, assigns and their representatives, and to personnel, agents, service providers and contractors who perform functions on our behalf or otherwise in connection with the foregoing uses. We may disclose Personal Information as part of a substantial corporate transaction, such as a sale, merger, consolidation, divestiture, restructuring, reorganization, dissolution, or asset sale; to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or in special cases, such as in response to, to prevent or to stop a physical threat, harm, threats to safety, liability, risks, criminality or tortious conduct onto you, us, our users, their property, or defend or assert legal rights.


To perform the above functions, we may match information collected from you through different means or at different times, including Personal Information and Usage Information, and use such information along with information obtained from other sources (including third parties like data aggregators and sales lead generators) and publicly accessible information (such as information available publicly on the internet). This information includes, for example, demographic information and updated contact information.


4. De-Identified Data


We may collect information about you or others on your behalf under this Privacy Policy and create de-identified data (including aggregate data) to help us in our business and operations and for purposes permitted under law. To the extent the de-identified data does not contain Personal Information protected by law, de-identified data may be transferred, disclosed, assigned, leased, licensed, sold and otherwise shared with and by our partners, service providers, advertisers and/or other third parties for purposes permitted under law.


5. Children


We are committed to protecting the privacy of children. Neither Company nor any of its Web services are designed or intended to attract children under the age of 13. We do not collect Personal Information from any person we actually know is under the age of 13.


6. Security of Personal Information


While we endeavor to protect the security and integrity of sensitive Personal Information collected via the Web site, due to the inherent nature of the internet as an open global communications vehicle, we cannot guarantee that any information, during transmission through the internet or while stored on our system or otherwise in our care, will be absolutely safe from intrusion by others, such as hackers.


If you correspond with us by email, text message, or using web forms like a “book an event”, “reserve a lane” or “contact us” feature on the Web site, you should be aware that your transmission might not be secure. A third party could view the information you send in transit by such means. We will have no liability for disclosure of your information due to errors or unauthorized acts of third parties during or after transmission.


If you create an account with us, you are responsible for maintaining the strict confidentiality of any logon ID and password required from time to time (if any) which you may have set up in connection with your receipt of our tools, products or services, and you shall be responsible for any activity that occurs using your account credentials, whether or not you authorized such activity. Please notify us of any unauthorized use of your password or account or any other breach of security.


7. Accessing and Updating Your Personal Information


You are responsible for ensuring the accuracy of information you provide to the Company. Inaccurate information may affect the information you receive when using such tools, products and services. To access, review, rectify, or delete Personal Information collected about you, please contact us using the information in Section 10 (Contact Us). All requests must include the following information: first name, last name, e-mail address, and any known location of Personal Information controlled by us. While we try our best to accommodate your request, we reserve the right to impose certain restrictions and requirements on such access requests, if allowed or required by applicable laws, and not all information is removable. Your access rights are subject to our records retention policies.


8. Transfer of Personal Information To Other Countries


Information under this Privacy Policy may be transferred to various countries around the world that may have varying legal protections than your country. By submitting your information to us, you consent to such transfers. By using and/or participating in our tools, products and services, or providing us with your information, you consent to the collection, transfer, storage, and processing of information to and in the United States.


9. Links To Third-Party Web Sites


This Privacy Policy only addresses our collection, use and disclosure of your information. We may provide links to third-party Web sites. We do not control third-party sites and are not responsible for any information you may provide while on such sites for the privacy practices of these other sites. We do not endorse, warrant, recommend or guarantee the services offered through such other properties, and we are not liable for their use or misuse of your information. You should read the privacy policies on those Web sites before providing any of your information on such sites.


10. Contact Us


If you have questions regarding this Privacy Policy, please contact us at [email protected], at 1-800-342-5263 at Bowlero Corp. Centers, 222 West 44th Street, New York, New York 10036.


11. Modifications To This Privacy Policy


Company reserves the right to change this Privacy Policy for any reason at any time without notice to you other than by posting revisions accessible on our Web site. Such changes will be effective upon posting and apply to all user information. You should check our Web site frequently to see the current Privacy Policy that is in effect and any changes that may have been made to it. The provisions contained herein supersede all previous notices or policies regarding our privacy practices and the terms and conditions that govern the use of this Web site.


Effective Date: January 1, 2020