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Hot off the Press

Hot off the Press

February 5, 2020


The Coolest Name in Bowling Entertainment Unveils Its 27th Location in California

Alameda, CA, February 5, 2020 – Bowlero Corp, the world leader in bowling entertainment, is excited to announce the transformation of AMF Southshore Lanes into the all-new Bowlero Alameda. The reimagined venue is the brand’s 27th California location and will offer the ultimate entertainment experience, featuring blacklight bowling, an interactive arcade, and upscale food and beverage.

The newly revamped, 39,000-square-foot-venue has been transformed from a fluorescent-lit alley into a sleek, warm, and intimate environment that brings bowling to an entirely new level. Boasting a retro-inspired design with intricate details like vintage light fixtures, rich Herringbone-patterned floors, and dramatic wall graphics, Bowlero provides a truly stunning departure from the traditional alley setting.

Designed to entertain and impress, the brand’s newest California location will feature 40 blacklight lanes, lounge seats, and floor-to-ceiling, high-definition video screens that play everything from live sports and music videos to classic family films.

Beyond bowling, Bowlero will also include a state-of-the-art arcade that houses a captivating array of over 35 games such as World’s Largest Pac-Man, Connect 4 Hoops, and Injustice, plus old-school favorites like billiards, air hockey, and more.

Bowlero Alameda will also feature the brand’s nationally recognized lineup of epic eats and original drinks, like the signature XXL Pretzel, two-foot-long Mega Dog, and 100+ ounce cocktails like the Dunk Tank and the Mega Mule. Thirsty patrons will flock to Bowlero’s sports bar for a wide selection of cocktails, wine, and craft beer.

To celebrate its grand opening, Bowlero invites everyone in the community to join the party on Saturday, February 15th, from 11 a.m. – 2 p.m., for free bowling, arcade play, giveaways, and more. RSVP is recommended at bowlero.com/bowlero-alameda-grand-opening.

Located at 300 Park Street, Bowlero provides total entertainment for every occasion and is the ideal destination for date night, family night, birthday parties, and corporate events. The venue also features an in-house team of expert party planners who are ready to take your celebration to the next level.

For lane availability, reservations, or to plan a party, please call (510) 523-6767. For more information on Bowlero Alameda, please visit bowlero.com.

About Bowlero Corporation

Bowlero Corp is the worldwide leader in bowling entertainment, media and events. With more than 300 bowling centers across North America, Bowlero Corp serves over 28 million guests each year through a family of brands that includes Bowlero, Bowlmor Lanes, and AMF. In 2019, Bowlero Corp acquired the Professional Bowlers Association, the major league of bowling, which boasts thousands of members and millions of fans across the globe. For more information on Bowlero Corp, please visit BowleroCorp.com.



Jillian Laufer
Senior PR Manager
[email protected]