Hot off the Press

February 21, 2019

BOWLERO BRINGS MORE FUN TO PHOENIX

Bowling’s Coolest Brand Unveils New Location on East Via Linda

Scottsdale, AZ, February 21, 2019 – Bowlero Corp, the world leader in bowling entertainment, is excited to announce the transformation of Brunswick Zone Via Linda into the all-new Bowlero. The new venue is the brand’s seventh Phoenix location and will offer the ultimate entertainment experience, featuring blacklight bowling, an interactive arcade, and upscale food and beverage. 

Located at 9027 East Vía Linda, the newly revamped, 30,000-square-foot-venue has been transformed from a fluorescent-lit alley into a sleek, warm, and intimate environment that brings bowling to an entirely new level. Boasting a retro-inspired design with intricate details like vintage light fixtures, rich Herringbone-patterned floors, and dramatic wall graphics, Bowlero provides a truly stunning departure from the traditional alley setting.

Complete with 40 lanes, Bowlero features floor-to-ceiling, high-definition video screens at the end of each lane that play everything from live sports and music videos to classic family films. Beyond bowling, Bowlero will also include a state-of-the-art arcade that houses a captivating array of games including World’s Largest Pac-Man, Sink It, and The Giant Crane, plus old-school favorites such as air hockey, billiards, and more. 

Bowlero Via Linda will also feature the brand’s delicious and Instagram-worthy menu, which includes “Oversized Shareables” like the XXL Party Pretzel, two-foot-long Coney Mega Dog, and 100+ ounce cocktails like the Dunk Tank and Mega Mule, which are perfect for events and made to be shared. Sports fans will have something to really cheer about when they see Bowlero’s brand-new sports bar, complete with flat-screen TVs and a striking selection of cocktails, wines, and craft beer.

To celebrate its grand opening, Bowlero Via Linda invites everyone in the community to join the party on Saturday, March 2nd, from 11 a.m. – 2 p.m. with free bowling, arcade play, giveaways, and more. RSVP is recommended.

Bowlero provides total entertainment for every occasion and is the ideal destination for date night, family night, birthday parties, and corporate events. The venue also features an in-house team of expert party planners who are ready to take your celebration to the next level.

For lane availability, reservations, or to plan a party, please call (480) 860-1363. For more information on Bowlero Via Linda, please visit bowlero.com.

About Bowlero Corp
Bowlero Corp is the largest owner and operator of bowling centers in the world, with over 300 locations, including eight locations in Mexico and two in Canada, specializing in corporate and special events, as well as league and retail bowling. The company was created in 2013 following the merger of Bowlmor Lanes, an upscale bowling and entertainment company, and AMF Bowling Worldwide and continued its growth with the acquisition of Brunswick Corporation’s bowling center business in 2014. The company’s portfolio of bowling center brands includes Bowlero, Bowlmor Lanes, AMF Bowling Co., and Brunswick Zone. For more information, please visit BowleroCorp.com.

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Jillian Laufer
Senior PR Manager
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