Hot off the Press

November 5, 2019

Bowlero Corp, Avantia & Astound Win 2019 Acquia Engage Award

Award Program Showcases Outstanding Examples of Digital Experience Delivery

NEW YORK, NY – November 5, 2019 – Bowlero Corp announced today it was selected along with Avantia, Inc. and Astound Commerce as the winner of the 2019 Acquia Engage Awards for Closing the CX Gap. The Acquia Engage Awards recognize the world-class digital experiences that organizations are building with the Acquia Open Digital Experience Platform.

Over the past year, Bowlero Corp re-platformed and relaunched all four of their brand web sites (AMF.com, Bowlmor.com, Bowlero.com, BowlBrunswick.com) in addition to their corporate site (BowleroCorp.com) to reflect the industry-leading experience they execute at the center level. The sites were designed on a global custom CMS system that not only created significant efficiencies internally – dropping the timeline to push changes from weeks to minutes – but also resulted in a 79% increase in the ecommerce conversion rate year over year.

“We really wanted to use this ‘from scratch’ opportunity to elevate Bowlero Corp’s digital experience for both customers and internal teams and to be recognized for it is just the icing on the cake,” said Megan Wintersteen, Vice President of Marketing at Bowlero. “I believe that great work is a product of great partnerships and our friends at Avantia and Astound were vital in transforming our vision into reality.”

Travis Warholic, Delivery Manager at Avantia, echoed these sentiments and praised the collective action of the partnership that led to Bowlero Corp’s new and improved web experience. 

“We are honored to have had the opportunity to work with Bowlero Corp and Astound Commerce in bringing this best-in-class site to life on the industry-leading Acquia platform,” said Warholic. “To see that hard work recognized with a 2019 Acquia Engage Award is a testament to the dedication of all involved with this project to ensure its success.” 

More than 100 submissions were received from Acquia customers and partners, from which 16 were selected as winners. Nominations that demonstrated an advanced level functionality, integration, performance (results and key performance indicators), and overall user experience advanced to the finalist round, where an outside panel of experts selected the winning projects. Jurors included Keith Cline of VentureFizz, Erika Jones of CMSC Media, and Scott Liewehr of Digital Clarity Group.  See the winning projects and read what led to their success at the Acquia Engage Awards gallery

“This year’s awards were particularly competitive, with every category featuring a strong field of finalists and inspiring healthy debate among the judges,” Liewehr said. “The tremendous work and achievement behind these projects raise the bar for digital experience delivery, and they exemplify what’s possible when open platforms, strong strategy, and technical talent converge to deliver fantastic omnichannel experiences. We congratulate all the winners and finalists on their achievements.”

“Acquia partners and customers are leading the charge for transformational change in customer experiences,” said Joe Wykes, senior vice president, sales and global channels at Acquia. “The winning projects represent a tremendously diverse array of organizations, all of whom are deploying open platforms and technologies to deliver powerful experiences at every channel and touchpoint. We’re proud to honor the winners of the Acquia Engage Awards for driving change and innovation in digital experience delivery.”

Dreamers
Closing the CX Gap:
Bowlero Corporation and Avantia  
Best Personalization Practice in Action: Epilepsy Foundation and Ameex Technologies
Leader of the Pack - Commerce: King Arthur Flour and Third And Grove
Leader of the Pack - Financial Services: CIM Group  and Appnovation
Leader of the Pack - Health Care: UMass Memorial Health Care and Centretek
Leader of the Pack - Higher Education: Barnard and Digital Pulp
Leader of the Pack - NGO: Lions Clubs International and Hero Digital 
Leader of the Pack - Public Sector: City of Detroit
Leader of the Pack - Technology: Underwriters Laboratories (UL) and Genuine
Leader of the Pack - Travel & Transportation: Santa Clara Valley Transportation Authority and Digital Echidna

Makers
Excellence in Digital Marketing:
Napoleon and Digital Echidna
Marketing Automation Heroes: nDash
Best Return on Investment: CAS, a Division of the American Chemical Society and Mediacurrent

Builders
Innovators of the Year:
Tennessee Department of Tourist Development and VMLY&R
Best Decoupled Build: West Virginia University Foundation  
Open Source Giants: Mediacurrent

Acquia Engage Award winners will gather at the Acquia Engage Conference next week, November 11-13, in New Orleans. 

About Bowlero Corp
Bowlero Corp is the worldwide leader in bowling entertainment, media and events. With more than 300 bowling centers across North America, Bowlero Corp serves over 28 million guests each year through a family of brands that includes Bowlero, Bowlmor Lanes, and AMF. In 2019, Bowlero Corp acquired the Professional Bowlers Association, the major league of bowling, which boasts thousands of members and millions of fans across the globe. For more information on Bowlero Corp, please visit BowleroCorp.com.

About Avantia, Inc.
Founded in 2000, Avantia, Inc. is an information technology consultancy specializing in custom software solutions, enterprise integration and digital experience platforms.  At Avantia, we pride ourselves in helping our customers navigate the path to digital transformation by leveraging technology to achieve their business goals.  Find out more at www.avantia-inc.com.

About Acquia
Acquia is the open digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community - giving our customers the freedom to build tomorrow on their terms. To learn more, visit acquia.com.

For more information visit www.acquia.com or call +1 617 588 9600.

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Read Bowlero Corp’s full case study here: https://www.acquia.com/resources/case-study/bowlero-corporation

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