Hot off the Press

Hot off the Press

September 18, 2018


All Brunswick Zone bowling centers slated to become Bowlero locations by the end of 2019


New York, NY, September 18, 2018 Bowlero Corporation (formerly Bowlmor AMF), the worldwide leader in bowling entertainment, announced today plans to rebrand all of its Brunswick Zone bowling centers to the company’s lead bowling brand, Bowlero—the hipster-inspired bowling concept which debuted to rave reviews in 2014.

By September 2019, Bowlero Corp will have rebranded all remaining 56 Brunswick Zone centers to Bowlero, joining the more than 60 existing Bowlero locations that are now in operation throughout the U.S. The rebrand will include Brunswick Zone centers in Arizona, Colorado, Texas, Missouri, Illinois, Ohio, Pennsylvania, Massachusetts, Connecticut, New Jersey, Delaware, Alabama, Georgia, and Florida, as well as Canada.

Known for its millennial-friendly approach to bowling entertainment, Bowlero incorporates retro-modern style, an incredible lineup of food and drink, and signature blacklight lanes that take the bowling experience to an entirely new level. Every rebranded location will undergo internal and external upgrades and select centers will feature upscale amenities like high-definition video walls and plush lounge seats, in addition to the brand’s selection of inventive food and drink.

“The rebranding of these Brunswick Zone centers to Bowlero reflects our ongoing commitment to enhance and expand upon the bowling experience at our locations nationwide,” said Colie Edison, Chief Customer Officer for Bowlero Corp. “Bowlero is transforming the way America thinks about bowling—and we’re thrilled to introduce this dynamic brand to new guests all across the country.”

In addition to Bowlero, the company will continue to maintain its portfolio of iconic bowling brands which includes Bowlmor Lanes and AMF.

About Bowlero Corporation

Bowlero Corporation (formerly Bowlmor AMF) is the largest owner and operator of bowling centers in the world, with over 300 locations, including eight locations in Mexico and two in Canada, specializing in corporate and special events, as well as league and retail bowling. The company was created in 2013 following the merger of Bowlmor Lanes, an upscale bowling and entertainment company, and AMF Bowling Worldwide and continued its growth with the acquisition of Brunswick Corporation’s bowling center business in 2014. The company’s portfolio of bowling center brands includes Bowlero, Bowlmor Lanes, AMF Bowling Co., Brunswick Zone, and Brunswick Zone XL. For more information, please visit



Bowlero Corp Public Relations
[email protected]