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Hot off the Press

Hot off the Press

August 20, 2018


America’s Coolest Name in Bowling Heats Things Up in Riverside County

Riverside, CA, August 20, 2018 – Bowlero Corporation (formerly Bowlmor AMF), the world leader in bowling entertainment, is proud to announce the complete transformation of AMF Riverside Lanes into Bowlero—Riverside County’s ultimate destination for bowling, entertainment, delicious eats, and epic fun.

After a year of extensive renovations, the 36,000-square-foot, newly renovated venue features 40 lanes of blacklight bowling, soft lounge seating, and high-definition video walls that play everything from live sports and music videos to classic family films. The new Bowlero also includes a state-of-the-art arcade that houses a captivating array of games, including The Walking Dead, Dead Storm Pirates, and Mario Kart.

Inspired design is at the heart of every Bowlero—and Bowlero Riverside is no exception. From its vintage Edison light fixtures and rich Herringbone-patterned floors to its retro-inspired wall graphics, Bowlero offers guests the perfect environment to let loose, hang out, and have fun on the lanes.

Bowlero Riverside will also feature the brand’s delicious and Instagram-worthy menu, which includes “Oversized Shareables” like the XXL Party Pretzel, two-foot-long Coney Mega Dog, and 100+ ounce cocktails like the Dunk Tank and Mega Mule that are made to be shared. Sports fans will have something to really cheer about when they see Bowlero’s brand-new sports bar, which boasts flat-screen TVs and a striking selection of cocktails, wines, and craft beer.

To commemorate the renovation, Bowlero Riverside will celebrate with friends and family at the Bowlero Launch Party on Saturday, September 8, from 11 a.m. to 2 p.m. Guests can enjoy free bowling, free arcade play, and great food and drink specials. RSVP is recommended.

The ideal destination for date night, family night, birthday parties, and corporate outings, Bowlero provides total entertainment for every occasion. Bowlero Riverside is located at 10781 Indiana Avenue and is open Mondays beginning at 4 p.m., Tuesdays, Wednesdays and Thursdays starting at 5 p.m., Fridays at 4 p.m., and Saturdays and Sundays at 11 a.m. For lane availability, reservations, or to plan a party or corporate event, please call (951) 353-2695.

For more information on Bowlero Riverside, please visit bowlero.com.

About Bowlero Corporation

Bowlero Corporation (formerly Bowlmor AMF) is the largest owner and operator of bowling centers in the world, with over 300 locations, including eight locations in Mexico and two in Canada, specializing in corporate and special events, as well as league and retail bowling. The company was created in 2013 following the merger of Bowlmor Lanes, an upscale bowling and entertainment company, and AMF Bowling Worldwide and continued its growth with the acquisition of Brunswick Corporation’s bowling center business in 2014. The company’s portfolio of bowling center brands includes Bowlero, Bowlmor Lanes, AMF Bowling Co., and Brunswick Zone. For more information, please visit BowleroCorp.com.



Jillian Laufer
Senior PR Manager
[email protected]