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Hot off the Press

Hot off the Press

March 19, 2018


Bowling’s Coolest Brand Debuts at Scottsdale 101 Shopping Center


Scottsdale, AZ, March 19, 2018 – Bowlero Corporation (formerly Bowlmor AMF), the world leader in bowling entertainment, will shake up the scene this spring when it unveils its latest location in Scottsdale. The North Valley’s newest bowling center, Bowlero North Scottsdale will offer the ultimate entertainment experience, featuring unforgettable fun and truly epic events at its new location within the Scottsdale 101 Shopping Center—one of the area’s most popular shopping destinations.

Bowlero arrived in Arizona last year with venues in Gilbert and Christown that debuted to rave reviews. With its North Scottsdale location set to open in late April, Bowlero Corp put inventive entertainment and impeccable design front-and-center, creating a completely new venue from the ground up. The company embarked upon a multimillion-dollar project and spent months carefully fine-tuning its design to create the ideal setting for birthdays, kids parties, corporate events, and everyday fun.

Now, the new Bowlero Scottsdale is almost ready to roll—with signature blacklight lanes, plush laneside seating, and huge, hi-definition video walls that bring bowling to an entirely new level and provide a stunning departure from the traditional alley setting.

That’s not all. Beyond bowling, Bowlero’s new Scottsdale location will also include a state-of-the-art arcade that houses over 35 cutting-edge games including fan favorites like The Walking Dead, Jurassic Park Arcade, Hot Shot Basketball, and the Giant Crane, plus old-school classics like beer pong, photo booths, and more. All this fun is complemented by vintage Edison light fixtures, rich Herringbone-patterned floors, and retro-cool wall graphics that offer guests the perfect environment to meet up, hang out, and let loose on the lanes.

“With Bowlero North Scottsdale, we set out to totally upgrade and reimagine the entertainment experience that visitors enjoy at Scottsdale 101 Shopping Center night after night,” says Bowlero Corp’s Chief Customer Officer Colie Edison.

“It’s been exciting to see the transformation take place over the past several months, and we can’t wait to unveil our newest Bowlero to everyone this spring.”

Bowlero North Scottsdale will feature the brand’s award-winning premium menu, which includes “Oversized Shareables” like Bowlero’s five-pound Behemoth Burger, its two-foot-long Chi-Town Mega Dog, and 100+ ounce cocktails like the Dunk Tank and the Mega Mule, party-sized drinks that are made to be shared. Thirsty patrons will flock to Bowlero’s sports bar for a striking selection of signature cocktails, wines, and beer from the venue’s rock-solid lineup of craft and local favorites.

Located in the Harkins Theater Area of Scottsdale 101, Bowlero North Scottsdale boasts over 33,000-square feet of fun and is the perfect setting for date night, family night, birthday parties, private gatherings, and corporate events. The venue also features its own in-house team of expert event-planners who are ready to take your celebration to the next level. Bowlero Corp operates 19 bowling centers in total throughout Arizona under the Bowlero, Bowlmor Lanes, AMF, and Brunswick Zone brands, providing the best in bowling entertainment.

For lane availability, reservations, or to plan a party or corporate event, please call Bowlero North Scottsdale at (480) 909-3600. For more information on Bowlero North Scottsdale, please visit bowlero.com.


About Bowlero Corporation

Bowlero Corporation (formerly Bowlmor AMF) is the largest owner and operator of bowling centers in the world, with over 300 locations, including eight locations in Mexico and two in Canada, specializing in corporate and special events, as well as league and retail bowling. The company was created in 2013 following the merger of Bowlmor Lanes, an upscale bowling and entertainment company, and AMF Bowling Worldwide and continued its growth with the acquisition of Brunswick Corporation’s bowling center business in 2014. The company’s portfolio of bowling center brands includes Bowlero, Bowlmor Lanes, AMF Bowling Co., Brunswick Zone, and Brunswick Zone XL. For more information, please visit BowleroCorp.com.



Jillian Laufer
Senior PR Manager
[email protected]