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Press Room

Press Room

September 4, 2019


The Coolest Name in Bowling Entertainment Opens Impressive 19th Location in California

Norco, CA, September 4, 2019 – Bowlero Corp the world leader in bowling entertainment, is excited to announce the transformation of Brunswick Zone Classic Lanes into the all-new Bowlero Norco. The new venue is the brand’s 19th California location and will offer the ultimate entertainment experience, featuring blacklight bowling, an interactive arcade, and upscale food and beverage.

Located at 1800 Hammer Ave., the newly renovated, 36,000-square-foot-venue features 40 lanes of blacklight bowling and high definition video walls at the end of the lanes that play everything from live sports and music videos to classic family films. But, that’s not all. Bowlero also includes an interactive arcade that houses over 50 games, including fan favorites like The Giant Crane, Air Hockey, and Space Invaders.

Inspired design is at the heart of every Bowlero and the Norco location proves to be no exception. From its vintage Edison light fixtures and rich Herringbone-patterned floors, to its retro inspired wall graphics, Bowlero offers guests the perfect environment to let loose, hang out, and have fun on the lanes.

Bowlero Norco will also feature the brand’s nationally recognized lineup of epic eats and original drinks, such as the XXL Party Pretzel, two-foot-long Coney Mega Dog, and 100+ ounce cocktails like the Dunk Tank and Mega Mule, which are perfect for events and made to be shared. Sports fans will have something to really cheer about when they see Bowlero’s new sports bar and lounge, complete with flat-screen TVs and a wide selection of cocktails, wine, and craft beer.

To celebrate the transformation, Bowlero Norco invites everyone in the community to join the grand opening party on Saturday, September 14th from 11 a.m. – 2 p.m. with free bowling, arcade play, great giveaways, food and drink specials, and more. RSVP is recommended at bowlero.com/bowlero-norco-grand-opening.

The ideal destination for date night, family night, birthday parties, and corporate events, Bowlero provides total entertainment for every occasion. The venue also features a team of expert party planners who are ready to take your celebration to the next level.

For lane availability, reservations, or to plan an event, please call (951) 734-8410. For more information on Bowlero Norco, please visit bowlero.com.

About Bowlero Corp
Bowlero Corp is the largest owner and operator of bowling centers in the world, with over 300 locations, including eight locations in Mexico and two in Canada, specializing in corporate and special events, as well as league and retail bowling. The company was created in 2013 following the merger of Bowlmor Lanes, an upscale bowling and entertainment company, and AMF Bowling Worldwide and continued its growth with the acquisition of Brunswick Corporation’s bowling center business in 2014. The company’s portfolio of bowling center brands includes Bowlero, Bowlmor Lanes, AMF Bowling Co., and Brunswick Zone. For more information, please visit BowleroCorp.com.


Jillian Laufer
Senior PR Manager
[email protected]