Bowlmor AMF Becomes Bowlero Corporation
The Biggest Player in Bowling Changes Company Name
New York, NY, January 4, 2018 – Bowlmor AMF, the worldwide leader in bowling entertainment, announced today that it will change its corporate name from Bowlmor AMF to Bowlero Corporation.
The new name leverages the overwhelming success and popularity of the company’s lead bowling center brand, Bowlero, which debuted in 2014. Bowlero centers are whimsical, modern interpretations of traditional bowling alleys, featuring retro-inspired, upscale amenities, inventive food and beverage offerings, and interactive arcades and amusements at 47 locations across the U.S.
In addition to Bowlero, the company will maintain its portfolio of iconic bowling center brands, which includes Bowlmor Lanes (17 centers), AMF Bowling Co. (168 centers), and Brunswick Zone (61 centers).
“The new corporate name reflects our continued commitment to upgrading the bowling experience at our centers nationwide,” said Tom Shannon, Chairman and CEO of Bowlero Corporation. “This name change allows us to move forward with a new corporate identity centered around the core mission of our company—delivering a world-class, delightful guest experience to the 25 million-plus customers we serve each year.”
The company plans to launch more than a dozen Bowlero branded centers this year as it renovates and converts its traditional centers and opens new locations throughout the country.
To support the name change, Bowlero Corporation unveiled a new logo and website which can be found at BowleroCorp.com.
About Bowlero Corporation
Bowlero Corporation (formerly Bowlmor AMF) is the largest owner and operator of bowling centers in the world, with over 300 locations, including eight locations in Mexico and two in Canada, specializing in corporate and special events, as well as league and retail bowling. The company was created in 2013 following the merger of Bowlmor Lanes, an upscale bowling and entertainment company, and AMF Bowling Worldwide and continued its growth with the acquisition of Brunswick Corporation’s bowling center business in 2014. The company’s portfolio of bowling center brands includes Bowlero, Bowlmor Lanes, AMF Bowling Co., Brunswick Zone, and Brunswick Zone XL. For more information, please visit BowleroCorp.com.